Marketing assets for the busy mompreneur tired of winging their content strategy
[ content ecosystem ] noun
An organized system of content that connects and repurposes ideas across platforms to maximize impact and simplify creation.
[ connected content ] noun
Content that works together to support your goals, reinforce your messaging and guide your audience across platforms.
I’m the person taking content off the mom mental load list. I started The Afternoon Cup Studio to serve you; a mom in the trenches of motherhood and business. After realizing that my clients were working way too hard to come up with marketing content for their offers, I connected the dots to create content ecosystems that allow you to effortlessly serve your community without running on a content hamster wheel.
If you’ve ever wished you could have 2 of you running the most important elements of your business, Rachel is it. I’ve worked with Rachel for over a year now, and she takes care of time-consuming tasks with grace: customer requests, creating and responding to social media, content creation and strategy, and running my essential behind-the-scenes membership pieces. Rachel often takes care of problems and serves customers without me even knowing! I’ll join a meeting with her to check on monthly tasks and be (not surprised) to hear that everything on my to-do list that I wanted to ask for --- create the calendar, email the members, make some graphics, check on customer requests, check my socials --- are ALREADY done! This is is so common with Rachel that she quickly became an essential part of my team. Now, I can’t imagine doing business without her. I have the freedom and room to pursue new income opportunities because Rachel’s got the projects on lock! She also created an invaluable content workflow so that all my various outlets - blog, podcast, email list, instagram, facebook - are a cohesive content ecosystem that produces new customers and sales instead of just extra writing time for me! I can’t recommend Rachel enough for your team.”
It’s made it so much easier when I have an idea I can simply hand it off to Rachel because she has a great writing ability and knows SEO.
I don’t have to sit down and spend hours each month on my long-form content anymore which is a weight off my shoulders as a busy business owner and mom of 2.
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Go behind the scenes of my business on the first and third Friday of the month. I'm telling you exactly what's working, and what's not for my business. *Meant to be consumed over The Afternoon Cup.
Together we’ll simplify and streamline your content strategy with our signature content ecosystem; taking the guesswork out of what to post and when. We’ll help you create consistent, impactful messaging that resonates with your audience while giving you back time - in your business and with your family.