No more winging it, no more freebies that don’t work. Just a clear, customized content system that grows with your business so you make more money with your message.

Ditch the Content Creation Overwhelm and Streamline Your Marketing

Just like your afternoon cup, our strategy just hits different.

CONTENT ECOSYSTEM

[ content ecosystem ] noun


An organized system of content that connects and repurposes ideas across platforms to maximize impact and simplify creation.

Our custom strategies are built on two foundations

CONNECTED CONTENT

[ connected content ] noun


Content that works together to support your goals, reinforce your messaging and guide your audience across platforms.

GET TO KNOW ME

I’m the person taking content off the mom mental load list. I started The Afternoon Cup Studio to serve you; a mom in the trenches of motherhood and business. After realizing that my clients were working way too hard to come up with marketing content for their offers, I connected the dots to create content ecosystems that allow you to effortlessly serve your community without running on a content hamster wheel.

Your New Content Strategist

HEY, I'm Rachel

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Strategy Designed to be Simple + Effective

taking the guesswork out of what to post and when

If you’ve ever wished you could have 2 of you running the most important elements of your business, Rachel is it. I’ve worked with Rachel for over a year now, and she takes care of time-consuming tasks with grace: customer requests, creating and responding to social media, content creation and strategy, and running my essential behind-the-scenes membership pieces. Rachel often takes care of problems and serves customers without me even knowing! I’ll join a meeting with her to check on monthly tasks and be (not surprised) to hear that everything on my to-do list that I wanted to ask for --- create the calendar, email the members, make some graphics, check on customer requests, check my socials --- are ALREADY done! This is is so common with Rachel that she quickly became an essential part of my team. Now, I can’t imagine doing business without her. I have the freedom and room to pursue new income opportunities because Rachel’s got the projects on lock! She also created an invaluable content workflow so that all my various outlets - blog, podcast, email list, instagram, facebook - are a cohesive content ecosystem that produces new customers and sales instead of just extra writing time for me! I can’t recommend Rachel enough for your team.”

Devon, La Libre Learning Language

Rachel's an integral part of my content strategy. She is a master at repurposing and discovering content sources that save me tons of work and recording time.

Abby, Mrs. Moe's Modifications

It’s made it so much easier when I have an idea I can simply hand it off to Rachel because she has a great writing ability and knows SEO.
I don’t have to sit down and spend hours each month on my long-form content anymore which is a weight off my shoulders as a busy business owner and mom of 2.

“Rachel has been so helpful in creating and getting content out that is high quality and consistent to support my audience."

A Creative Guide to Repurposing Content on Social Media

How to Simplify Content Creation as a Busy Mompreneur

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The Caffeinated Content Newsletter

Go behind the scenes of my business on the first and third Friday of the month. I'm telling you exactly what's working, and what's not for my business. *Meant to be consumed over The Afternoon Cup. 

  • Brand Building tips
  • Creating connected content
  • The occasional wtf moment 
  • and OTHER mama business stuff
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Together we’ll simplify and streamline your content strategy with our signature content ecosystem; taking the guesswork out of what to post and when. We’ll help you create consistent, impactful messaging that resonates with your audience while giving you back time - in your business and with your family.

Take the guess-work out of what to post and when

Get content creation off your to-do list-for good.

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Our mission: To create content ecosystems for business mamas that stand up to changing trends and sick kids, so you can live life away from your phone and still have a business that works hard for you.

The Afternoon Cup Studio