STRATEGIC LONG FORM AND SHORT FORM CONTENT CREATION TO HELP YOU REACH YOUR GOALS WHILE PRIORITIZING YOUR TIME
Custom Content Strategy for the Busy Business Mama
Content strategy to support a mom's reality
Our custom content ecosystems were created to change that
Content strategy and content creation can feel like a never-ending task
We see you, mama; overwhelmed, tired, confused and frustrated by all the “tips” out there. Post at this time, hop on this trend, use this calendar. You feel like you’re constantly behind and wonder how others can make content creation look so effortless. We’ll take your scattered posting schedule, inconsistent messaging, and lack of content strategy and turn it into a clear and confident ecosystem built with your business goals in mind.
Our services are for you if:
Creating content feels never-ending + exhausting
It feels like all you do is think about posting to social media. You're burnt out, fried, and ready to throw in the towel. Us posting for you would feel like like someone coming in with the meal plan AND cooking dinner for the fam every night.
You want someone to just tell you what to create already
The idea of having someone give you a quick list of b-roll to record and stories to post feels like a date night out...with wine.
You’re ready to spend an afternoon at the park with your kiddo, not tied to your phone
You don't want your kids' memories filled with them staring at the back of your phone. Being truly present with your family is the level of success you're looking for.
THE FULL POUROVER
Long + short form content
Each month you'll receive:
1 Strategy call
Customized + strategic quarterly content outline
2 optimized pieces of long-form content a month
2 platforms for short form content
Story recommendations
Choose 2:
Instagram: 3 posts a week
Pinterest: 20 pins
Threads: 4 posts a week
Youtube shorts: 3 posts a week
Let's chat over coffee
Starting at $1200 a month, 3 month minimum
THE ESPRESSO SHOT
short form content
1 Strategy call
Customized + strategic quarterly content outline
Story recommendations
Choose 2:
Instagram: 3 posts a week
Pinterest: 20 pins
Threads: 4 posts a week
Youtube shorts: 3 posts a week
starting at $800 a month, 3 month minimum
Let's chat over coffee
THE FRENCH PRESS
Custom strategy and quarterly plan
1 60 minute goal-setting call
Content Ecosystem Outline
Strategic content plan for 2 long form platform & 2 short form platforms
Let's chat over coffee
$450
Special note about this canvas!
KeeP the testimonials to the far left so they scroll on screen. Now delete this!
No more winging it, no more freebies that don’t work. Just a clear, customized content system that grows with your business.
We know the overwhelm, the candy-in-the-pantry moments, and the drive to show up for your dreams. Imagine not having to stress over your content plan every week. This is where we build connections one piece of content at a time with strategy that works.
I’m the person taking content off the mom mental load list. I started The Afternoon Cup Studio to serve you; a mom in the trenches of motherhood and business. After realizing that my clients were working way too hard to come up with marketing content for their offers, I connected the dots to create content ecosystems that allow you to effortlessly serve your community without running on a content hamster wheel.
Your New Content Strategist
HEY, I'm RAchel
Lets work together
Great question! My goal is to simplify your content creation so you can focus on running your business. During onboarding, you’ll spend about 1-2 hours completing the initial questionnaire and our strategy call. After that, I take care of the heavy lifting—delivering your content, managing the plan, and keeping things running smoothly.
If your strategy includes video content (like Reels or YouTube Shorts), I’ll provide detailed outlines and talking points to make filming quick and easy. Plan to spend about 1-2 hours per month recording short videos that I’ll repurpose into other formats, maximizing their reach and impact. You'll only need to review and approve drafts or provide input on strategic decisions, which typically takes no more than an hour a week.
How much time do I need to dedicate to this process?
Connected content is all about creating a seamless flow between your platforms and pieces of content. For example, a blog post can be repurposed into Instagram posts, Pinterest pins, and a newsletter, all tying back to your main goals. By connecting your content, you ensure your audience sees a consistent message, no matter where they engage with your brand, making your marketing more efficient and impactful.
What do you mean by connected content?
A content ecosystem is a strategic framework that organizes and connects all your content in a cohesive way. It ensures your blog posts, social media updates, newsletters, and other marketing efforts work together to amplify your brand message, engage your audience, and drive business growth. Think of it as the "big picture" for your content, where every piece serves a purpose and contributes to your goals.
What is a content ecosystem?
Just the FAQs
Your content should not be a part of the mental load. Our content ecosystem approach doubles down on the content you’re already creating so you don’t have to work so hard. We make sure your long form and short form assets have a clear message that creates momentum in your business. All while you enjoy midday park adventures, play dates, and, of course, the afternoon cup.
